The Flynns knew almost immediately which tone they were looking for in their crest design. We began with their family motto, a bible verse: "Do justice, love kindness and walk humbly with God."
Layering on top of this is their love of medieval art and literature, importance of family time spent together and shared fondness of games. They also emphasized their enjoyment of the outdoor, and classic style.
The resulting design combines a jewel tone color palette inspired by the renaissance era, a Celtic knot reflecting heritage as well as closeness, and a die with each of the 4 family members by a pip (or dot in layman terms).
Learn more about Fealty Design here.
I was inspired by the historical familial crests I encountered while wandering the Art of Europe wing at the MFA, Boston. I wondered what a contemporary analog to that kind of identity might be - and I decided to create it! For our family!
The primary basis of the design is our love for our home, which is nestled in the trees, and our love of adventure, which is represented by the ship. This improbable visual embraces the contradiction in a playful way.
Over time our crest has become like a member of our family, and we've found new ways to use it each year.
Learn more about Fealty Design here.
Part of my Custom Family Branding venture. Learn more about Fealty Design here.
By showcasing a typical use-case in a humorous and relatable way, we were able to say a lot about what Zipcar can - and can't - do to help you live your best city life. Concepted in-house by myself and copywriter Mandy Donovan and directed by the award winning duo Jamie McCelland and Pete Marquis.
Winner of a 2017 Telly Bronze award, and featured entry for the Hatch 57 ad club awards.
ROLE | conceptual development, creative direction, on-set art direction
WE GET IT.
Moving around a city isn’t always easy and it isn’t always fun.
Zipcar understands your pain points—and it has the solution for them, too. We’re here to reclaim the control of the drive and have a great time doing it. Bold headlines and simple visuals work together to convey our urban-savvy nature on an approachable, yet sassy, level. Components include online ads, social, out of home, and email.
This Campaign recently one an advertising award in Graphic Design USA.
ROLE | conceptual development, creative direction, design
After years of the same limited color palette and lack of robust icons or concise visual system, it became clear that the Zipcar brand needed a refresher. I led our in house team in exploration and inspiration meetings and exercises, culminating in an updated brand system that encompassed a refined structure for logo use, an expanded color palette, icon style standardization, photography style guidelines, and a brand library of assets we could easily share with freelancers and outside agencies.
ROLE | project leadership, creative direction, design of updated style guidelines
Graphics including menus, signage, emails, packaging, and a social contest encouraging guests to take selfies and post on social for a prize.
ROLE | photography, copywriting, design and production
The Wheels for the Real World Campaign inspires city dwellers to get off of their phones, out of their routines and to explore the real world. Whether this is a road trip with friends, a drive outside of the city to commune with nature, or a shopping trip to interact with fashion “in real life” (vs. browsing online), we encouraged consumers—through striking cinemagraphs, and eye-catching media formats—to disconnect from their (handy, but pervasive) devices and instead connect with who and what is right around them (or a drive away).
ROLE | conceptual development, art direction, design
In order to showcase the learnings from our annual urbanite study, conducted by KRC research, we created an engaging interactive infographic-style section of the Zipcar website, complete with interesting facts, graphs that grown and react, and Easter eggs.
This project won a 2017 American Inhouse Design award from Graphic Design USA. Check it out here.
ROLE | creative direction
Campaign pitch for Flour Bakery touting all of the hard-work and detail that goes into every product on the menu.
Who says print is dead? We created this mailer to accompany members' coveted Zipcards when they arrive in the mail. Packed full of helpful reminders and information, we worked with the printer to create print-on-demand custom template in order to suit ever-changing market conditions.
ROLE | art direction, design
When heading home for the holidays, sometimes sitting in a little traffic is inevitable. As millions of drivers prepare to hit the road this holiday season, Zipcar conducted a national survey to determine how Americans pass the time in traffic, and how our habits compare by state.
What did we find? It turns out that New Yorkers survive traffic blues by binging on their favorite podcast. Texans like to catch up on gossip, while California co-pilots scroll through Instagram to pass the time. And it may be chilly in Alaska, but they heat things up by taking a break to get romantic. (Yup, you read that right.) How does your state stack up?
See it live HERE.
This suite of materials was designed to bring to life marketing, PR, and visitor services groups in their promotion of the MFA's new Art of the Americas Wing. Pieces included a pocket folder, post-card, program, invitation suite, and 12-page map and visitor guide.
ROLE | design
Zipcar has been working with photographers to create on-brand lifestyle imagery that can be used in a wide array of marketing materials. This approach means we'll never get stuck using the same stock photography images seen on a competitor's site. I created the original brief for this partnership, as well as the styling and guidelines for each individual execution.
ROLE | conceptual development, brief development, art direction
A sweet and compelling video featuring Kate and Radar, a woman and puppy team of awesome, who are preparing Radar to become a service dog for disabled veterans. A powerful example of content marketing, we've shared this story of how Zipcar benefits members' lives and provides a practical solution to the challenges of achieving goals while living in the city.
ROLE | conceptual development, storyboards, art direction on set
Zipcar has been working with photographers to create on-brand lifestyle imagery that can be used in a wide array of marketing materials. This approach means we'll never get stuck using the same stock photography images seen on a competitor's site. I created the original brief for this partnership, as well as the styling and guidelines for each individual execution.
ROLE | conceptual development, brief development, art direction
Subtitled 'an owner's manual for our brand,' the first-ever Zipcar brand book introduces Zipcar to employees as well as outside partners, showcasing the look, feel, language, and thinking that anchor the iconic lifestyle brand.
ROLE | conceptual development, art direction, design
For the 2016 Holiday season, Zipcar brought its focus to the importance of human connection and the value it brings to individuals and society. We united our efforts under the #worththetrip hashtag, bringing together both light-hearted and more serious aspects of the holiday season. To emphasize our commitment to this cause, Zipcar donated a portion of each drive during the holidays to Meels on Wheels, culminating in a $50,000 donation in the name of our members.
ROLE | conceptual development, creative direction, design
We developed this White Paper to support the Zipcar for Business segment and its role in the rapidly evolving business landscape. Using results gleaned from a survey commissioned by the PR team, we untangled the findings to shape a narrative with insightful learnings about engaging workplaces, including which demographic loves (and which demographic hates) meetings the most. Download it to find out!
ROLE | concept development, creative direction
This identity was designed for the MFA's first major exhibition in the newly created Art of the Americas wing. Project scope included advertising, marketing materials, and large-scale signage throughout the Boston area.
Winner of both a How Magazine In House Design Award, and American Association of Museums Design Award.
ROLE | art direction, design
Ad campaign for Zipcar produced in-house from original conceptual ideas to design, art direction and production. Seven iterations showcased how you can "fit your whole life in" with Zipcar. Deliverables included print advertising, online ads, billboards, bus ads, website, social media, postcards and flyers.
ROLE | Creative direction, design
Zipcar's rapidly expanding University sector includes over 500 schools around the US and Canada. For this segment refresh we asked students what made them feel free, illustrating their responses while emphasizing their individuality. Through this bold approach we emphasize how Zipcar enables a journey of discovery that resonates with the college mindset.
We worked with photographer Josh Campbell and illustrator Luke Choice to bring this look to life.
University acquisition is up over 25% and rapidly growing since the launch in late summer. Video has been viewed over 30,000 times on YouTube and is being shown on campus centers around the country.
ROLE | conceptual development, creative direction
During the South By Southwest music festival, brands pay big bucks for splashy stunts, giant billboards, and VIP shin digs. With our quaint little budget, Zipcar had to get creative. We hired 5 indie bands to perform intimate, one-on-one concerts in a Zipcar (complete with a bouncer and a velvet rope). We streamed it live on Periscope and asked the bands to tweet about it too. The performances turned out really soulful and the audience members had a blast. The subsequent social engagement generated thousands of dollars worth of earned media.
Live stream on Periscope: 1,600 views
Frankie Cosmos video on Youtube: 15K+ views
Total social impressions: 120K, 1,500 engagements, 350 likes, 200 retweets
Hatch Awards Merit winner
ROLE | Conceptual development, creative direction
Inspiring members to go out and experience the world is written into Zipcar's DNA. This campaign takes a playfully antagonistic turn to get attention and inspire adventure. We juxtaposed inspiring imagery with headlines that could be taken as a bit edgy, encouraging the audience to break out of their day-to-day and "Get Lost." Scope included online ads, postcards, posters, social posts, homepage takeover, and local market activations.
ROLE | conceptual development, creative direction
Zipcar has been working with photographers to create on-brand lifestyle imagery that can be used in a wide array of marketing materials. This approach means we'll never get stuck using the same stock photography images seen on a competitor's site. I created the original brief for this partnership, as well as the styling and guidelines for each individual execution.
ROLE | conceptual development, brief development, art direction
From exclusive weekday rates to fleet management technology, Zipcar for Business helps companies large and small to start, grow, and scale. Zipcar needed a fresh approach to reach this segment, and after market research and analysis we decided to focus on entrepreneurs and small to medium sized businesses more specifically. We developed a suite of materials to support the inside sales team, as well as self-service materials that give business owners the information they need to make an informed decision about using Zipcar for their business.
ROLE | creative direction
Zipcar has been working with photographers to create on-brand lifestyle imagery that can be used in a wide array of marketing materials. This approach means we'll never get stuck using the same stock photography images seen on a competitor's site. I created the original brief for this partnership, as well as the styling and guidelines for each individual execution.
ROLE | conceptual development, brief development, art direction
Lavish full-color 48 page brochure designed to promote the stock resources at the Museum of Fine Arts in Boston.
ROLE | Image selection, design, production
In the process of generating relevant and interesting content for Zipcar's online magazine Ziptopia, I developed and produced a series of stories exploring Urban Adaptive Reuse in multiple contexts. After creating a brief for the concept, I then worked with writers and photographers to find locations as well as historical and current photographs that bring the transformations to life. Highlights included Gasworks Park in Seattle, The Tate Modern in London, the city of Pittsburgh, the High Line in New York City, the Bay Area, and the Liberty Hotel in Boston.
