The Wheels for the Real World Campaign inspires city dwellers to get off of their phones, out of their routines and to explore the real world. Whether this is a road trip with friends, a drive outside of the city to commune with nature, or a shopping trip to interact with fashion “in real life” (vs. browsing online), we encouraged consumers—through striking cinemagraphs, and eye-catching media formats—to disconnect from their (handy, but pervasive) devices and instead connect with who and what is right around them (or a drive away).
ROLE | conceptual development, art direction, design