Zipcar's rapidly expanding University sector includes over 500 schools around the US and Canada. For this segment refresh we asked students what made them feel free, illustrating their responses while emphasizing their individuality. Through this bold approach we emphasize how Zipcar enables a journey of discovery that resonates with the college mindset.
We worked with photographer Josh Campbell and illustrator Luke Choice to bring this look to life.
University acquisition is up over 25% and rapidly growing since the launch in late summer. Video has been viewed over 30,000 times on YouTube and is being shown on campus centers around the country.
ROLE | conceptual development, creative direction