After years of the same limited color palette and lack of robust icons or concise visual system, it became clear that the Zipcar brand needed a refresher. I led our in house team in exploration and inspiration meetings and exercises, culminating in an updated brand system that encompassed a refined structure for logo use, an expanded color palette, icon style standardization, photography style guidelines, and a brand library of assets we could easily share with freelancers and outside agencies.
ROLE | project leadership, creative direction, design of updated style guidelines