For the 2016 Holiday season, Zipcar brought its focus to the importance of human connection and the value it brings to individuals and society. We united our efforts under the #worththetrip hashtag, bringing together both light-hearted and more serious aspects of the holiday season. To emphasize our commitment to this cause, Zipcar donated a portion of each drive during the holidays to Meels on Wheels, culminating in a $50,000 donation in the name of our members.
ROLE | conceptual development, creative direction, design