From exclusive weekday rates to fleet management technology, Zipcar for Business helps companies large and small to start, grow, and scale. Zipcar needed a fresh approach to reach this segment, and after market research and analysis we decided to focus on entrepreneurs and small to medium sized businesses more specifically. We developed a suite of materials to support the inside sales team, as well as self-service materials that give business owners the information they need to make an informed decision about using Zipcar for their business.
ROLE | creative direction